Here’s the truth. We just love to talk in public about branding. It’s tremendously inspiring to unveil
the secrets of major American and global brands while helping our audience to think like good
brand strategists. By the end of the evening, attendees are typically very inspired and engaged in
thinking about their own brand attributes, so that they learn how to identify less with what they do
than how they do it. That is the secret of brand differentiation. We have talked all over the country
about the power of branding and how to develop marketing tools that are rooted in your brand essence.
Talks are a great way to get your group stimulated and are useful for people at all levels of expertise.