Here’s the truth. We just love to talk in public about branding. It’s
tremendously inspiring to unveil the secrets of major American and
global brands while helping our audience to think like good brand strategists.
By the end of the evening, they are typically very inspired and engaged in
thinking about their own brand attributes, so that they learn how to identify
less with what they do than how they do it. That is the secret of brand
differentiation. We have talked all over the country about the power of
branding and how to develop marketing tools that are rooted
in your brand essence.
Talks are a great way to get your group stimulated, and are useful
for people at all levels of expertise.