As part of the branding process, we frequently talk about being put into a funnel in order to
become highly distilled. It’s another way of saying that all of the work we do here at Mercurylab
is about getting to the essence of you and your brand so that you can harness your real power
and communicate it effectively in every way.

Most of our clients start by working one-on-one. It’s a great way to dive in and accelerate learning
about what you stand for. We have a specific methodology that works, so all clients began the
branding process by looking within, writing about themselves and bringing those materials to our
first full-day meeting together.

Our process is effective for everyone, whether you are a photographer, entrepreneur, company,
a product or organization. The goal of all branding and consulting is consciousness: finding the
parts of your brand that are already readily available to you, and discovering the parts you need to
know in order to become more fully your brand.

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