Founder of Mercurylab, Beth Taubner has been a Brand Strategist and Creative Director
working with strategy and creative communications for over twenty years. Beth has
developed a proprietary approach to branding using a combination of psychological, visual
and analytic processes that apply to anyone, from individuals to brands of all sizes. She
creates branding programs and distinctive concepts, visuals and communications for
businesses large and small, for photographers, publishing, retailers, products, non-profits,
entrepreneurs and creative professionals in the United States, the UK, and worldwide. Her
clients have ranged from well-known American brands such as A&E, Stop & Shop and
Miramax Films to UK-based The Well-Fed Cuckoo and Debut Art, retailers such as online
fashion powerhouse Moda Operandi, as well as Condé Nast Publications and International
Newsweek
. She works on branding programs with esteemed artist representatives in the
US and UK, and works closely on brand identification, language communications, creative
direction, visual development and marketing with some of the top photographers in the world.


She has taught at prestigious schools such as Art Center College of Design and Otis College
of Art and Design in Los Angeles, and speaks extensively in the US and UK on The Psychology
of Branding, How to Discover and Communicate Your Brand, and Expanding Your Market.

Beth offers one-on-one consulting and coaching, and business consulting on brand and creative
development, communications, and implementation worldwide

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