BRANDING 101: HOW DOES YOUR BUSINESS BECOME A BRAND?
Brooklyn Business Center
Date: Tuesday, April 13, 2010
Location: Webinar, St. Nicks Alliance Business Center
Space is limited.
Brands are about the marriage of fact and narrative. It's important to convey what makes you different — your special capabilities
and traits -- so that potential customers can easily understand what sets you and your business apart from the competition. Brand
definition has really practical applications as well, as it is at the core of all marketing activities, providing the guide for allocation of
your precious financial and personnel resources.
I’ll be giving a primer on brand definition, talking about some major American brands and giving guidance on how you can unearth
your own brand. Why is this helpful? You will come away thinking like a brand strategist, and with some practical tools to use in
looking at your own brand. This webinar is interactive, so have your questions ready when you dial in!
Everyone can put branding knowledge to practical use.