BRANDING 101: HOW DOES A PHOTOGRAPHER BECOME A BRAND?
Charleston Center for Photography
Location: Charleston Center for Photography, Charleston, SC
Seminar: June 17, 2010, 7:00-9:00pm
Workshop: June 19, 2010 (All Day)
What is a brand? Am I a brand? How do I brand myself?
Mercurylab is all about differentiation and the marriage of fact and narrative. It's important to convey what you do
and how you do it so that potential clients can easily understand what differentiates you from the competition.
Learn about claiming the territory -- both internally and externally -- that defines who you are, whether you are a
photographer or in a related field. Effective BRANDING will make your business, your images, and even YOU get
noticed and be remembered. Getting hold of your brand will help you to be happier in your work and more successful
in your career, and can translate into real increases in sales. The most successful brands distill intellect, heart, and
strategy to achieve ongoing success, and you can, too.
Beth is offering one-on-one consultations on Friday, June 18 and Sunday, June 20, and a workshop for young
photographers on Saturday, June 19.