HOW TO DISTILL YOUR BRAND AND EXPAND YOUR REACH
The Association of Photographers (AOP) Exposure Event
Date: October 12, 2012
Location: 21 Downham Rd., London N1 5AA
When we talk about branding, and brand creation, what are we actually talking about? The “B” word is thrown about
quite loosely, so let’s start by defining what it means to be a brand in the first place, so that you can figure out how to
best make your branding work for you.
This fall, Beth Taubner will be giving a talk on how distilling your brand allows you to expand beyond your market at
The Association of Photographers, the most prestigious photography organization in the UK. Distilling your brand will
also help you better sell, and communicate, as you expand your reach. Are you marketing only in the UK? To Europe?
Or beyond? The tools you use in one country may not be right for another. Beth will teach you how to hone your brand
analyst skills and market watching skills in order to realize new possibilities.