HOW TO DEFINE YOUR BRAND AND DEVELOP EFFECTIVE MARKETING TOOLS
Hasselblad Bron's ShootNYC
Date: October 25, 2013
Location: The Terminal Building, 222 12th Avenue, New York, NY
Given the “noise” in the competitive market, photographers must clearly define and communicate their brands in order to
be noticed, remembered and hired, no matter whether you are dealing with business-to-business or business-to-consumer
brands, or with commercial, editorial or fine art photography. In this presentation, Beth will talk about the elements that need
to come together in order for you to create and present a cohesive voice.
Beth will analyze the work of photographers and artists who have successfully developed a highly focused identity so that the
audience can learn from how other photographers have communicated their brands in all areas of their work and in their marketing
materials, including portfolio edits, portfolio design, website, collateral and social media, resulting in greater visibility and success.
She will also provide practical guidance and information on how to develop your own brand and marketing tools.