BRANDING 101: HOW DOES YOUR BUSINESS BECOME A BRAND? 
LEARN HOW TO USE BRANDING TO EXPAND YOUR MARKET SHARE

San Jose Silicon Valley Chamber of Commerce

Date: November 7, 2013
Time: 11:30am-1:30pm

This interactive seminar provides guidance and inspiration on how to distill and communicate the center of your unique brand in order to
build business, boost sales and increase your market share. Brands are about the marriage of fact and narrative. It's important to convey
what makes you different — your special capabilities and traits — so that potential customers can easily understand what sets you and
your business, product or offering apart from the competition. Brand definition sits at the core of all marketing activities, providing the
guide for allocation of your precious financial and personnel resources, and can translate into real increases in sales and market share.

Whether you're expanding, starting out, or looking to reposition and refine your products or business, this seminar will...
- show you how to define your brand
- provide analysis of how other global brands successfully communicate and manage their brands
- teach you how to go beyond your company's basic capabilities and thrive using your brand as the center of all you do and communicate
for greater impact, happiness and success.

You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, no matter what
business you are in.

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