BRANDING 101: THE PSYCHOLOGY OF BRAND BUILDING, THEIRS & YOURS
ASMP NY Chapter

Date: Thursday, February 27, 2014
Time: 2:15-3:45pm
Location: Engelman Recital Hall, Baruch College, 55 Lexington Avenue, New York City

What does it really mean to be a brand? Generally, we think that brands are about marketing and advertising, whereas the real
juice in defining and constructing our own brands stems from our belief systems and our own psychology. A strong brand marries
this deep exploration with objective analysis to come to market in a meaningful way, no matter the size of the business. In "The 
Psychology of Brand Building," Beth will define what it is to be a brand, and use examples from current brands, artists and 
photographers to help you understand your own brand landscape. Beth will also provide some easy tools to help you immediately 
begin to discover and define and express your own brand.

Good for photographers and those in related fields, and at all levels

Please join us to gain some insight into your own brand!

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