WHY HAVING A CLEAR POINT-OF-VIEW MATTERS, PART 1: FUNDAMENTALS OF BRAND CREATION
World Photography Organisation

Date: May 3, 2014
Time: 1:00-2:30pm
Location: Somerset House, Strand, London, UK

What is it that makes a go-to photographer? How do you standout, create and maintain a defined voice that is desirable to
your audiences, no matter what part of the market you are in? Why should clients choose to collaborate with you, rather than
someone else, to bring their brands alive?

Part One: Fundamentals of Brand Creation is a primer on brand definition where Beth will talk about major brands, local and global,
how they define and manage their communications, and why that is important to you. You will come away thinking like a brand
strategist, and with some practical insights to use in looking at your own brand, no matter what category you are in. Analyzing how
other brands do it will help you to learn how to manage your own brand effectively. This insight will help you to be happier in your
work and more successful in your career, and can translate into real increases in sales and market share.

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