WHY HAVING A CLEAR POINT-OF-VIEW MATTERS, PART 2: COMMUNICATING YOUR BRAND
World Photography Organisation

Date: May 4, 2014
Time: 2:30-4:00pm
Location: Somerset House, Strand, London, UK

In the second part of this two-part presentation, Beth will share some of the foundational work her clients undertake in order
to fully round out their imagery and attributes, and will present some of the practical tools they use to define their point-of-view
and express it across everything that they do. Beth will also analyze the work of well-known photographers and artists who have
successfully developed a highly focused identity, so that you can learn how these acclaimed artists have connected the dots in
all areas of their work, resulting in greater visibility and success.

Beth’s talk will help you to understand how to distill, communicate and market your vision so that who you are is clear in the minds
of all of your potential clients. It's important to convey what makes you different — your special capabilities and traits — so that
potential clients can easily understand why to collaborate with you. Managing your brand effectively will help you to be happier in
your work and more successful in your career, and can translate into real increases in sales and market share. This will get you the
kinds of projects that connect to who you really are. 

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