BRANDING 101: HOW DOES YOUR BUSINESS BECOME A BRAND? 
LEARN HOW TO DISCOVER, DEFINE AND IMPLEMENT YOUR BRAND TO GAIN MAKRKET SHARE
Georgetown University Alumni Society Webinar

Date: September 23, 2014
Time: 12:30-1:30pm EST

What does it really mean to be a brand? Generally, we think that brands are about marketing and advertising, and that they only apply
to big brands, “out there,” whereas the real material we use in defining and constructing our own brands stems from our belief systems
and our own psychology. A strong brand marries this deep exploration with objective analysis to come to market in a meaningful way,
no matter the size or type of the offering. It's important to convey what makes you different—your special capabilities and traits—so
that potential customers can easily understand what sets you and your business, product or offering apart from the competition.

In this inspiring and thought-provoking interactive seminar, Beth will provide a primer on brand definition. Whether you're expanding,
starting out or looking to reposition and refine your products, business, or organization, this seminar will...

• Show you how to define your brand
• Provide analysis of how other global brands successfully communicate and manage their brands
• Teach you how to thrive using your brand as the center of all you do and communicate for greater impact, happiness and success.

You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand.

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