THE PSYCHOLOGY OF BRAND BUILDING
Hasselblad UK's ShootLDN


Date: October 23, 2014
Time: 1:00-2:30pm
Location: Old Truman Brewery, Ely's Yard, 15 Hanbury Street, London E1 6QR

In this seminar, Beth will talk about the underpinnings in brand creation, and use examples from well-known brands,
artists and photographers to help you understand how to define and manage your own brand. All brands have a
psychology and culture, so that learning how to excavate, communicate and operate as a brand will help you to take
the guesswork and reactivity out of your career.

Learn how to approach your communications and marketing in a strategic and tactical way that will help clients to
understand why to hire you rather than another photographer or artist. Beth will provide some practical tools to help
you immediately begin to discover and define your own brand so that you can apply it to all of your marketing for greater
satisfaction, visibility and success.

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