THE PSYCHOLOGY OF BRAND BUILDING
The Photography Show
Portfolio Reviews: March 23, 2015, 1:30-4:30pm
Seminar: March 24, 2015, 1:00-1:40pm
Location: The NEC Birmington, Pendigo Way, Marston Green, Birmingham, West Midlands B40 1NT, UK
In this seminar, “The Psychology of Brand Building,” Beth will talk about the underpinnings of brand creation, and use
examples from well-known brands and photographers to help you understand how to define and manage your own brand.
All brands have a psychology and culture, so they learning how to excavate, communicate, and operate as a brand will
help you to take the guesswork and reactivity out of your career.
• Learn what it really means to be a brand
• Understand why brand definition is essential for your craft and your business
• Be inspired by other brands who get it right
• Learn skills that you can use immediately to define and market your own brand
Beth will be doing half-hour portfolio reviews at The Creative Advice Network Stand.