THE BREAD AND BUTTER OF BRANDING
lunch! The contemporary food to go show

Date: September 25, 2015
Time: 1:15-1:45pm
Locaiton: Business Design Centre, Upper Steet, London, N1 0QH, UK

Brands are the marriage of fact and narrative, and in the incredibly competitive food world, it’s important to convey what
makes you different – your special capabilities and traits – so that potential customers can easily understand what sets
you and your business or product apart from the competition.

We tend to think that brands are about marketing and advertising, and that they only apply to big brand, “out there”, 
whereas a strong brand marries deep exploration with objective analysis to come to market in a meaningful way, no matter
the size or type of the offering.

Beth will talk about major global and American brands, how they do it, and give guidance on how to define your brand within
your market. Learn about claiming the territory – both internally and externally – that defines who you are and what you are
offering in the marketplace.

You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, whether
you’re a chef, a restaurateur, caterer or have just landed some shelf space at the local gourmet market.

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