BRANDING 101: DISCOVERING AND IMPLEMENTING YOUR POINT-OF-VIEW
Shoot Amsterdam 2016, DuPho Business Seminars

Date: April 4, 2016
Seminar: 3:00-4:15pm

In this seminar, Beth will talk about the underpinnings in brand creation, and use examples from well-known brands,
artists, and photographers to help you understand how to define and manage your own brand. All brands have a
psychology and culture, so that learning how to excavate, communicate, and operate as a brand will help you to take
the guesswork and reactivity out of your career.

Learn how to approach your communications and marketing in a strategic and tactical way that will help clients to
understand why to hire you rather than another photographer or artist. Beth will provide some practical tools to help you
immediately begin to discover and define your own brand so that you can apply it to all of your marketing for greater
satisfaction, visibility and success.

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