TRANSFORMATIONAL BRANDING: A PSYCHOLOGICAL & REAL-WORLD APPROACH
Date: April 14, 2016
Location: Portas Agency, 11 Emerald St, London WC1N 3QL, UK
Transformational branding engages in a deep examination of our psychologies, belief systems, and internal cultures so
that we can successfully come to market with authenticity, consciousness and power. It provides the platform and insight
by which you are connected to and easily identified and understood by your audiences out in the real world.
This proprietary approach to brand transformation is a potent, intimate, creatively invigorating and business-changing
process. It works for individuals, and for businesses and organizations large and small. This is the excavation,
integration and ongoing work we do at Mercurylab.
In this discussion, Beth Taubner of Mercurylab will talk about the concepts behind Transformational Branding and how
to engage in the marriage of emotion and analysis that can help anyone or any company looking for their own north star.