WHY HAVING A CLEAR BRAND MATTERS:
DEVELOPING & COMMUNICATING YOUR BUSINESS FOR GREATER VISIBILITY AND SUCCESS
Date: August 8, 2016
Time: 2:15-2:45pm, Hall 20 Catwalk
Location: The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, West Midlands B40 1NT, UK
This presentation is a primer on brand definition, where Beth will talk about American and global brands in order to
help audience members understand how branding and marketing work.
Attendees will be exposed to the larger world of brand strategy and learn how brands build their story and marketing
based on brand differentiation. She will offer guidance and practical tools on how to define and communicate your own
distinctive brand and offerings to help you claim your territory in the marketplace.
Getting hold of your brand will help you to be happier in your work and more successful in your business, and can lead
to a real increase in market share. You will come away thinking like a brand strategist, with practical tools to use in
looking at your own brand, no matter what business you are in.
Who is it for? Everyone can put branding to real-world use, whether you are starting-out or expanding your brand