Association of Photographers in conjunction with ShootLDN
Truman Brewery 91 Brick Lane London E1 6QL
October 10, 2015, 3:30-5:00pm

The fine art world has its own conventions and requirements that may seem mysterious
to photographers who typically work on assignment. Many photographers consider
expanding their commercial work into the fine art world, but don’t know where to begin in
developing projects and bringing them to market in a new arena. This seminar will
provide guidance in helping you to identify your own authentic voice, and show you how
to use it to navigate between the fine art and commercials worlds from a brand, aesthetic,
and market standpoint.

Beth will analyze the work of well-known photographers and artists who have successfully
developed a highly focused vision across commercial, editorial, and fine markets, as there
is no one model for success in both arenas. Your fine art practice can help to communicate
your vision and brand to potential clients as well inspire your commercial photography,
while fine art photographers who find the commercial photography world impenetrable
yet attractive will find insight in how to use their fine art work to enter the commercial world.

Beth will offer some practical tips in getting your work noticed and exhibited.

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