BRANDING 101: DISCOVERING AND IMPLEMENTING YOUR POINT OF VIEW
Shoot Amsterdam 2016
DuPho Business Seminars
Seminar - 3-4.15pm, April 4th, 2016
 
In this seminar, “Branding 101: Discovering and Implementing your Point of View ” Beth will talk about the 
underpinnings in brand creation, and use examples from well-known brands, artists, and photographers to 
help you understand how to define and manage your own brand. All brands have a psychology and culture, 
so that learning how to excavate, communicate, and operate as a brand will help you to take the guesswork 
and reactivity out of your career.
 
Learn how to approach your communications and marketing in a strategic and tactical way that will help clients 
to understand why to hire you rather than another photographer or artist. Beth will provide some practical tools 
to help you immediately begin to discover and define your own brand so that you can apply it to all of your 
marketing for greater satisfaction, visibility, and success.
 
Who is it for: Perfect for photographers at any level and for professionals in related fields.
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