DISCOVERING AND IMPLEMENTING YOUR POINT-OF-VIEW, Photokina, Cologne, Germany
Seminar: 3:45pm, September 23, 2016
Portfolio Reviews: 2:00-5:00pm, September 24, 2016
In this seminar, NY and London based Brand Strategist and Creative Direcor Beth Taubner will talk about the underpinnings in brand creation, and use examples from well-known brands, artists, and photographers to help you understand how to define and manage your own brand. Discovering how to excavate, communicate, and operate as a brand will help you to take the guesswork and reactivity out of your career.
Learn how to approach your communications and marketing in a strategic and tactical way that will help clients to understand why to hire you rather than another photographer or artist. Beth will provide some practical tools to help you immediately begin to discover and define your own brand so that you can apply it to all of your marketing for greater satisfaction, visibility, and success.
Who is it for: Perfect for photographers at any level and for professionals in related fields.
Sign up in advance for a rare opportunity to have your portfolio or reel reviewed with international transformational brand consultant and creative director Beth Taubner. Beth will be doing portfolio reviews on September 24 from 2:00-5:00pm. Each review will be 30 minutes in length and free of charge.