TRANSFORMATIONAL BRANDING: A PSYCHOLOGICAL & REAL-WORLD APPROACH
Portas Agency, 11 Emerald St, London WC1N 3QL, UK
Seminar - 7-8pm April 14th, 2016
Transformational Branding engages in a deep examination of our psychologies, belief systems,
and internal cultures so that we can successfully come to market with authenticity, consciousness
and power. It provides the platform and insight by which you are connected to and easily identified
and understood by your audiences out in the real world.
This proprietary approach to brand transformation is a potent, intimate, creatively invigorating and
business-changing process. It works for individuals, and for businesses and organizations large and
small. This is the excavation, integration, and on-going work we do at Mercurylab.
In this discussion, Beth Taubner of Mercurylab will talk about the concepts behind Transformational
Branding, and how to engage in the marriage of emotion and analysis that can help anyone or any company
looking for their own north star.