BRAND LANGUAGE FOR VISUAL PEOPLE
Association of Photographers (AOP) Beyond the Lens Festival
Seminar: October 13, 2017, 2:00-3:00pm Main Stage
Portfoilio Reviews: October 14, 2017, 12:00-3:00pm
Location: The Old Truman Brewery, Brick Lane, London, E1 6QL
In this seminar, Beth Taubner of Mercurylab will begin by discussing the underpinnings of brand creation and definition,
and the emotional basis of all successful brands. She will use real-world examples to show a variety of ways in which
brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising,
treatments, artists statements, news items and bios. The ability to communicate through language provides the opportunities
for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and
strategically for greater clarity and success.
Who is it for? Perfect for photographers and filmmakers at any level, and for professionals in related fields.
We highly recommend signing up in advance for the portfolio review. Beth will be interested in viewing both stills and motion.