BEYOND THE LENS: BRAND LANGUAGE FOR VISUAL PEOPLE, ASSOCIATION OF PHOTOGRAPHERS (AOP), London 13th October 2017
The Old Truman Brewery, Brick Lane, London, E1 6QL
Seminar: Friday October 13th 2017 - 2pm-3pm Main stage
Portfoilio Reviews: Saturday October 14th 12pm-3pm
In this seminar, Beth Taubner of Mercurylab will begin by discussing the underpinnings of brand creation and definition, and the emotional basis of all successful brands. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicvles such as email, website writing, advertising, treatments, artists statements, news items and bios. The ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success.
WHO IS IT FOR? Perfect for photographers and filmmakers at any level, and for professionals in related fields.
We highly recommend signing up in advance for the portfolio review. Beth will be interested in viewing both stills and motion.