DISCOVERING AND IMPLEMENTING YOUR POINT-OF-VIEW
Photokina, Cologne, Germany
Seminar - 3.45pm, September 23rd, 2016
Portfolio Reviews - 2-5pm, September 24th, 2016
 
In this seminar, NY and London based Brand Strategist and Creative Direcor Beth Taubner will talk
about the underpinnings in brand creation, and use examples from well-known brands, artists, and
photographers to help you understand how to define and manage your own brand. Discovering how
to excavate, communicate, and operate as a brand will help you to take the guesswork and reactivity
out of your career.  
 
Learn how to approach your communications and marketing in a strategic and tactical way that will
help clients to understand why to hire you rather than another photographer or artist. Beth will provide
some practical tools to help you immediately begin to discover and define your own brand so that you
can apply it to all of your marketing for greater satisfaction, visibility, and success.   
 
Who is it for: Perfect for photographers at any level and for professionals in related fields. 
 
Sign up in advance for a rare opportunity to have your portfolio or reel reviewed with international
transformational brand consultant and creative director Beth Taubner. Beth will be doing Portfolio
reviews onSeptember 24th between 2-5pm. Each review will be thirty minutes in length, and are
free of charge. To reserve your place email: studio@mercurylab.com
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