WHAT MAKES A GO-TO PRODUCTION COMPANY?
Advertising Producers Association (APA) presents Marketing Now 2018 

Date: June 28, 2018
Time: 9:00-11:00am
Location: Picturehouse Central, Corner of Great Windmill Street and Shaftesbury Avenue, Piccadilly, London, W1D 7DH

What makes a go-to production company or animator? Why should clients choose to collaborate with you to bring their
brands to life? How do you define, create and maintain a clear brand voice that connects to your audiences, regardless
of what part of the market you are in?

In this primer on essential core branding, London and New York-based Transformational Brand Strategist and Creative
Director Beth Taubner of Mercurylab will help you discover how you can excavate, analyze, communicate and operate 
as a powerhouse brand.

Beth will discuss the underpinnings in brand creation, using examples from well-known brands
and case studies to help you learn how brands successfully and authentically engage with the marketplace based on
brand differentiation. She will provide some practical tools to help you immediately begin to discover and define your
own brand, so that you can operate with greater consciousness, visibility and market share.

Who is it for: Companies, solopreneurs and individuals at all levels. APA members only.

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