HOW TO POWERFULLY COMMUNICATE YOUR BRAND THROUGH PHOTOGRAPHY & VIDEO
HX: The Hotel Experience
Date: Monday, November 12 2018
Location: Javits Center, 655 W 34th St, New York, NY 10001, Room 1E10/11
Visual communications are very powerful tools that can be used to motivate and connect with your consumer.
The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers
to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will
provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using
visual communications to seduce your audiences.
Using examples from well-known brands and industry case studies, Beth will help you understand how to
confidently and potently express your brand, build its reach, emotionally connect with your customers, and set
your brand apart from competitors through the use of photography and motion.
For more information and to register, visit the HX website.