JUMPING THE POND: EXPANDING INTO THE US MARKET
lunch! The contemporary food to go show
Date: Thursday, September 20, 2018
Location: ExCeL London, One Western Gateway, Royal Victoria Dock, London E16 1XL
As homegrown brands in the food sector grow into national brands in the UK, they frequently want to expand
internationally into the US market, with the assumption that selling and marketing in the US will be the same as
it is back home. Using NYC as the basis for an analysis for market expansion, New York and London based
Transformational Brand Strategist Beth Taubner will break down the differences in the US market to give attendees
real insight into how the market functions “over there,” so they can better define and plan for their successful conquest.
For more information and to register for lunch!, click here.