TRANSFORMING YOUR BRAND: AN INTENSELY FOCUSED WORKSHOP ON THE
FUNDAMENTALS OF BRAND CREATION & MARKETING
Caffè Culture, London, Business Design Centre, 28/29 October 2019

Transformational Branding gives companies of all sizes the practical process and tools needed to
accurately define your brand, develop your brand strategy, and to create super charged marketing
tools for communicating your brand with laser-like accuracy and effectiveness in the marketplace.
This proprietary approach to brand transformation is a potent, creatively invigorating and
business-changing process that works for individuals, and for businesses large and small in any sector.

In this workshop, Beth Taubner of Mercurylab NY + London will talk about the concepts behind
Transformational Branding and how to engage in the marriage of emotion and analysis that helps
anyone or any company looking for their own north star.

You will learn:
- To approach your own brand authentically, analytically and successfully
- To accurately define or recalibrate your own brand and why it matters
- To develop the right strategy to deploy your brand for greater market success
- To develop communications tools rooted in your brand’s characteristics
- To use the power of language to engage your target audiences
- To use photography and video to communicate and entice

 

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