CLIENT: DOUGHRAYME FINE BAKED GOODS
Category: Food

EAT SWEET
DoughRayMe Fine Baked Goods makes gourmet cookies for the sophisticated Barneys New York/Neiman Marcus consumer. Bite-sized, irresistible, and made with premium ingredients, DoughRayMe was introduced into the metropolitan New York market in 2001 and quickly became a favorite of fashionistas everywhere.

Mercurylab worked with DoughRayMe on brand positioning and in the creation of a witty and high-end graphic voice, cookie menu, cookie packaging and in the art direction of a photographic advertising campaign for this regionally expanding brand.

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