CLIENT: THE CURRANT
Food, Retail (Brand Strategy, Naming, Creative
Direction, Design Supervision, Menu & Retail)

The Currant was a soup to nuts project for Mercurylab in London. We worked with a woman who had a dream to build a small empire of local cafés throughout the hip semi-suburban areas of East London. When we started she had no experience in the food business, so we began with rigorous Brand Excavation & Definition in order to begin to shape her offering. (continued...)

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