CLIENT: SARAH LAIRD
Artists’ Representative (Brand Strategy, Market
Expansion, Messaging, Photo & Design Consulting)
Our work with the agency has helped to raise their standing in the photo world, where perception is key. When we first started our ongstanding relationship, the agency was simply known as Sarah Laird. Her new name, Sarah Laird & Good Company, more accurately reflects her open-minded view of the world and the agency’s global reach, larger staff, and higher-end roster. We are working with Sarah to determine the next-generation brand strategy for the agency as it establishes new markets, expanding from the US to the UK and beyond.