CLIENT: NAZMIYAL / RUG&KILIM / FLORART
Category: Home Décor
MAGIC CARPET RIDE
This brand presented a complex proposition: A parent company with an exotic name known for its curatorial knowledge of antique rugs. Two sub-brands, one a company that manufactured high quality rugs based on originals in the Nazmiyal antique collection, the other a group of upscale retail stores in the tri-state area. All the brands had different names and market positioning.
We worked initially to define the master brand and the brand architecture for Nazmiyal, and then moved on to create a contemporary, sleek identity that turned the brand name into an asset. The new identity informed a direct mail program highlighting their exclusive offerings.