CLIENT: MICHAEL BRIAN
‘TWEEN HERE AND THERE
Former model Michael Brian learned his craft by working in front of the cameras of some of the world's great fashion photographers. In his pictures of ‘tweens, teenagers and adults, he has constructed a photographic voice that is both tender and vibrant, one that effectively bridges the world between fashion and portraiture.
We helped Michael to define and develop his brand positioning, working to bring his ideas forth in each and every photograph he takes. Mercurylab created a new identity that addresses the subtlety, strength and fashionable attitude of his images. We then applied the new identity to a stationery system and a flexible collateral card system housed in a smart, slit box that gives the viewer a peek into this photographer’s world.