INCE provides truly visionary solutions for their continuing medical education clients. Although originally founded as an audio conferencing company, INCE has become far more, and we felt it was important to convey their unique forward thinking, seamless way of doing business. After extensive strategic analysis, Mercurylab developed a new identity and tagline for INCE and its sister company, ACE. We created contemporary, standout marketing collateral and advertising materials for both companies that employ original imagery shot by esteemed conceptual photographer, James Wojcik, to express the repositioned brand. INCE experienced stellar growth as a result of their branding initiative, tripling their billings within the following year.