Continuing the DKNY story

April 11 2010

For those of you who heard me speak recently, you know that Donna Karan and DKNY have been very much on my mind lately. This is a brand that is managed well from the top down, and it has been really out there in recent weeks. Kell on Earth built an entire segment around a NYC based promotional film about Cozies, the multi-hued wrap sweater, tying (forgive the pun) DKNY back to its urban roots. And now it's been announced that DKNY is the first fashion brand to get placement in the new Yankee Stadium with a right center field billboard and title sponsorship, shown here in a PR image from DKNY.

WOW! This is incredible brand reinforcement. In interviews, Donna says that DKNY is meant to embody the pulse of NYC. And what could be more NY than the Yankees?



blog comments powered by Disqus

Tag cloud

Tag cloud