AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 02 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth will be speaking at 2017 AOP Beyond The Lens on October 13, and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13, from 2:00-3:00pm, Beth will speak on Brand Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday, October 14, from 12:00-3:00pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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