A Different Kind Of Director

February 08 2012

 

Who would have thunk it? Last week, I became a member of the Board of Directors of Cuisine Frozen Foods, based in Kent, England. This is a brand that had millions of pounds in sales as creators of ready-made frozen meals, a category that is wildly popular in Great Britain and Europe.  Originally wholesale only, selling to pub chains and providing private label to supermarkets, the brand will be resurrected with a new nam and new products over the course of the next year. We are going to be working with Cuisine on every phase of their introduction into the consumer marketplace. This is a project I’m looking forward to sinking my teeth into. Ahem.

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