Brand Like the Big Guys

March 26 2010

The other night I debuted a new branding presentation called Brand Like the Big Guys at ASMPNY. Rather than give a topical view of the branding process, I decided to give a grad school level talk with case studies on some uber brands based around one person, or persona. Pretty interesting stuff. At least no one was snoring out loud! I'm going to post a essential point for all brand analysis tomorrow. xo beth



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