Join us for a delicious time at lunch!

September 16 2018




Beth returns to speak at lunch! - the premiere Food To Go expo - next week, Thursday September 21st at 2:15pm. 

This time it’ll be taking place in London’s ExCel centre, and Beth will share her native knowledge of New York City as the basis for analysis on market expansion for brands contemplating the overseas market. She’ll be explaining in detail the differences the New York and London market to give attendees real insight into how the market functions “over there,” so they can better define and plan for their successful conquest.

See you there!


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Teaching Young Entrepreneurs at The Prince’s Trust

July 12 2018
Beth is thrilled to once again contribute her expertise to young entrepreneurs at The Prince’s Trust! This transformational branding workshop will take place on July 17, 2018, from 13:00-16:00 at The Prince’s Trust House in London. 

For those of you not familiar, The Prince’s Trust is a wonderful organization that provides support and services to transform the lives of young people, professionals and entrepreneurs from ages 11 to 30. At their core, The Prince’s Trust believes every young person should have the chance to embrace exciting opportunities. Staying true to this belief, they have helped over 80,000 young people to start their own business since 1983. This is something we can all support and engage in! 

In this special workshop for The Prince’s Trust Enterprise programme, Beth will share her knowledge on transformational branding and will provide guidance for Enterprise programme members seeking to build and define their brand and launch their work into the marketplace. She will teach attendees what it means to discover, define and build their brand, and the tools they will need to communicate and come to market. Attendees will come away thinking like brand analysts, which will give them powerful insights into how to position their product or service successfully in the future.

For more information about The Prince’s Trust and the Enterprise programme, visit www.princes-trust.org.uk. 

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What Makes a Go-To Production Company?

June 16 2018
Calling all production companies, producers, CGI companies and animators! 

We are happy to announce that Beth will be speaking on behalf of the savvy Advertising Producers Association (APA) in London. The highly informative Marketing Now event takes place on Thursday, June 28, 2018, from 9:00-11:00am at the Picturehouse Central in Piccadilly. Beth will be the first speaker at 9:00, talking about “What Makes a Go-To Production Company” at this APA members-only event. 

She will share her expertise as to what makes a go-to production company or animator? Why should clients choose to collaborate with you to bring their brands to life? How do you define, create and maintain a clear brand voice that connects to your audiences, regardless of what part of the market you are in? In this primer on essential core branding, Beth will answer these questions and help the audience discover how to excavate, analyze, communicate and operate as a powerhouse brand.

For more information and to register, please contact APA

See you there!

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Trends in Food to Go

April 10 2018
Beth recently attended the Food & Drink Innovation Network (FDIN) Food to Go bi-monthly conference in London. It was a fantastic opportunity to hear from seven phenomenal speakers about a wide variety of innovations, opportunities and market trends in the Food to Go segment. It was an interesting mix of statistics, personal stories and insights into the eating and buying habits of food to go consumers. 

Thank you, FDIN! We learned so much! Hope to see you soon!

xo

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Blog | Food

Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 02 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth will be speaking at 2017 AOP Beyond The Lens on October 13, and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13, from 2:00-3:00pm, Beth will speak on Brand Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday, October 14, from 12:00-3:00pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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Beth Takes to the Catwalk for a Seminar at Pure London

February 23 2017
Last week Beth returned to the fashion stage, speaking at the Pure fashion trade show at Kensington Olympia in London. She loved presenting to such an attentive and involved crowd, with a large standing room turnout. Pure London showcases very creative, current and forward thinking independent designers and manufacturers, and the halls were filled with bustling activity. We had to pull Beth away from shopping to do her talk!  

The presentation provided a great chance for Beth to express her take on Transformational Branding, and marry it with another one of her passions - fashion! Speaking about How to Communicate your Brand using Photography and Motion, she analysed some of the hottest brands out there and how they are nailing their branding, with tips on how to read their imagery and apply this to attendee’s fashion and retail businesses. 

We would like to thank Taina, Sarah and all the team at Pure, as well as all the attendees Beth spoke to after the presentation. Roll on Pure July 2017!

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A Big AOP Thank You!

November 07 2016
Thank you so much to Seamus and the staff at the Association of Photographers for inviting Beth to take part in the Beyond the Lens event. 

It was a great opportunity to speak about one of the burning topics in the industry today - Photo Cycles, and how photographers can strategically and authentically expand or hold their position in today's complex market. The audience was fantastic, and very engrossed in Beth's seminar, As always she talked about Transformational Branding, and the foundational elements involved in order to excavate and define your brand at the deepest level. She shared insight and examples on unexpected ways that other successful artists have successfully expanded based on their brand attributes. 

Beth also enjoyed meeting with artists one-on-one to conduct portfolio reviews. She always considers it an honour to speak with photographers about their work, and what is close to their hearts. 

See you next time at another AOP event! 

XO

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Reminder: Beth at AOP on October 14

October 13 2016
This is a quick reminder to you all that Beth Taubner will be speaking about Photo Cycles: How to Position Yourself in the Current Environment from 1:45-3:15 on October 14. She will also review still and motion portfolios on October 17 from 11:00-3:00 as part of the AOP Open Surgeries event at the Old Truman Brewery. Please don't forget to book your portfolio review with Beth. These slots are going quickly so grab them before they are all gone. 

We hope to see you all there!


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AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 09 2016
We are proud to announce that Beth will be giving a talk at this year's AOP Beyond the Lens event, and we couldn't be more excited. She is thrilled to bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 14 from 1:45-3:15pm, Beth will speak on the topic "Photo Cycles: How To Position Yourself In The Current Environment." UK folks, make a note in your diary as this is one you won't want to miss! Many photographers feel like the market is happening to them these days, so in this talk Beth will turn her expertise to unraveling some of the ways that you can calibrate your position in the marketplace, based on who you really are, and your own particulars drives and goals.

Beth will also conduct portfolio reviews on behalf of the AOP on Monday, October 17,  from 11:00am-3:00pm. Beth is very focused on the language aspect of your brand, so be prepared to speak about your work first, and show imagery second. Book your slot in advance here. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

See you there! 

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