Beth's recent talk at HX: The Hotel Experience in NYC

December 04 2018

A big thank you for the invitation to present at HX: The Hotel Experience in New York last month. It was a great experience! Thank you as well to the great audience who attended her seminar “How to Powerfully Communicate your Brand through Photography and Video.” She spoke extensively about still and moving images and how successful brands develop campaigns using these tools to express their brand attributes and personally engage and seduce their audiences. She also provided insight into the different platforms that brands use these days to communicate effectively, as well as providing tools that the audience can apply to their own brands.  

It was a real pleasure to meet many of you directly! See you again soon!


Beth talks hospitality at HX The Hotel Experience

November 07 2018

We are proud to announce that Beth will present at the upcoming HX The Hotel Experience at the Javits Center, 655 W 34th St, in New York, Room 1E10/11, on Monday, November 12 at 12:00-1:00 pm. She will share her expertise on behalf of the hospitality industry on How to Use Photography and Motion to Powerfully Communicate your Brand. Understanding how to use imagery is essential for all brands since visual communications are very powerful tools used to motivate and connect with your consumer.

The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences.  Consumers in the travel and hospitality world are especially moved by compelling visuals, so please come on over!

For more information and to register, please visit the HX website.

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Join us at the Caffè Culture Show

October 16 2018