Beth talks hospitality at HX The Hotel Experience

November 07 2018



We are proud to announce that Beth will present at the upcoming HX The Hotel Experience at the Javits Center, 655 W 34th St, in New York, Room 1E10/11, on Monday, November 12 at 12:00-1:00 pm. She will share her expertise on behalf of the hospitality industry on How to Use Photography and Motion to Powerfully Communicate your Brand. Understanding how to use imagery is essential for all brands since visual communications are very powerful tools used to motivate and connect with your consumer.

The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences.  Consumers in the travel and hospitality world are especially moved by compelling visuals, so please come on over!

For more information and to register, please visit the HX website.

Follow Beth on Social Media:

Tags: , , , , , , ,

Blog

A Big AOP Thank You!

November 07 2016
Thank you so much to Seamus and the staff at the Association of Photographers for inviting Beth to take part in the Beyond the Lens event. 

It was a great opportunity to speak about one of the burning topics in the industry today - Photo Cycles, and how photographers can strategically and authentically expand or hold their position in today's complex market. The audience was fantastic, and very engrossed in Beth's seminar, As always she talked about Transformational Branding, and the foundational elements involved in order to excavate and define your brand at the deepest level. She shared insight and examples on unexpected ways that other successful artists have successfully expanded based on their brand attributes. 

Beth also enjoyed meeting with artists one-on-one to conduct portfolio reviews. She always considers it an honour to speak with photographers about their work, and what is close to their hearts. 

See you next time at another AOP event! 

XO

Tags: , , , , , ,