Reminder: Beth at AOP on October 14

October 13 2016
This is a quick reminder to you all that Beth Taubner will be speaking about Photo Cycles: How to Position Yourself in the Current Environment from 1:45-3:15 on October 14. She will also review still and motion portfolios on October 17 from 11:00-3:00 as part of the AOP Open Surgeries event at the Old Truman Brewery. Please don't forget to book your portfolio review with Beth. These slots are going quickly so grab them before they are all gone. 

We hope to see you all there!


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AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 09 2016
We are proud to announce that Beth will be giving a talk at this year's AOP Beyond the Lens event, and we couldn't be more excited. She is thrilled to bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 14 from 1:45-3:15pm, Beth will speak on the topic "Photo Cycles: How To Position Yourself In The Current Environment." UK folks, make a note in your diary as this is one you won't want to miss! Many photographers feel like the market is happening to them these days, so in this talk Beth will turn her expertise to unraveling some of the ways that you can calibrate your position in the marketplace, based on who you really are, and your own particulars drives and goals.

Beth will also conduct portfolio reviews on behalf of the AOP on Monday, October 17,  from 11:00am-3:00pm. Beth is very focused on the language aspect of your brand, so be prepared to speak about your work first, and show imagery second. Book your slot in advance here. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

See you there! 

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Beth at Shoot Amsterdam, April 4th 2016

March 25 2016


Spring has arrived and that means Shoot Amsterdam is just around the corner! 

We are pleased to announce that Beth has been invited to present her
talk, Branding 101: Discovering and Implementing Your Point of View at this year’s event on Monday 4th April at 3pm as part of the DuPho Business Seminars at Shoot Amsterdam.

It will be Beth’s first visit to Amsterdam and she is looking forward to sharing her ‘brand evangelism’ with a new audience, as well visiting the renovated Rijksmuseum, she hopes to be wowed by the tulip fields and eat a good gouda sandwich!



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Double Header: Beth's seminar and panel for the Association of Photographers at ShootLDN

October 14 2015
A big “Thank you!” to the wonderful audiences that attended Beth’s recent events at the AOP Awards Exhibition and Seminars in London last week. We’d like to give a special thank you to the panellists that joined Beth for an insightful discussion on Friday about navigating the worlds of stills and motion – thanks to Josh Rothstein, James Gerrard-Jones, Ross Walker and Waldo Wilkinson for sharing their wisdom in this lively and educating talk. They covered a range of topics from the protocols of film production and budgeting, how to identify what your own brand is and how to express and manage this over different mediums, the differences between preparing a motion shoot compared to a stills shoot, the challenges of maintaining consistency between your stills and motion work, and how to approach writing treatments for motion work.


Saturday saw Beth riding solo as she delivered a presentation that spoke about the process commercial photographers can make to cross over into the fine art world. The seminar was a deep exploration covering both the visual and practical issues surrounding developing a fine art practice today


Once again, we thank the audience for being so receptive and appreciative, and to the AOP for hosting these events. Keep tuned to www.mercurylab.com for Beth's upcoming appearances, and email studio@mercurylab.com for enquiries regarding Beth speaking at your event.

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Beth on Brand Definition at The International Journalism Festival, Perugia, April 16, 2015

April 10 2015

Beth has been invited to speak at the prestigious International Journalism Festival in Perugia, Italy on April 16th at 5 PM.. She is excited, as she is the first branding person to speak since the Festival's inception. Journalists, photojournalists, media people, and people interested in the news and worldwide culture gather in the historic town of Perugia, Italy, where the Festival takes over the old town center for four immersive days. 

If you are unable to attend this year, hope to see you there next year to gain insights, learn, and share a great plate of pasta!

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Thank you WPO!

May 15 2014


Somerset House (left), Beth in action (right)

What a fantastic experience at the SONY World Photography awards gala and then at Somerset House for my two part talk on fundamentals of brand creation, and communicating your brand. Beautiful venue, wonderful hosts, and super talented photographers. Thanks, WPO!!!

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Branding 101: The Psychology of Brand Building, Theirs & Yours, Feb 27th

February 25 2014

Catch Beth in action this Thursday, February 17th from 2:15pm to 3:45pm at ASMP’s upcoming business symposium, Photo Business New York!

Beth’s seminar: Branding 101: The Psychology of Brand Building, Theirs & Yours, will uncover the psychology behind shaping brands big and small, including your own! Learn how to discover your brand and put it into action!

Find out more info about the event at: pbny.org & be sure to register here. (Students get in free!)

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Thank you to the folks at PPA!

January 15 2014

Thank you so much to all the wonderful staff, volunteers, and attendees of the Professional Photographers of America's annual ImagingUSA for making the event a great success! Beth had an amazing turnout, with a terrifically engaged and smart audience.

We hope to see you all again next year!

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PPA's Annual ImagingUSA

January 09 2014

Beth will be speaking at the Professional Photographers of America’s annual ImagingUSA this year in Phoenix, AZ. She is honored and excited to be the first person to invited to bring formal branding and brand strategy for photographers to PPA attendees.

Her seminar will take place on Sunday, January 12th from 5pm to 6:15pm. She will be available to speak for an hour before and after her presentation, and also available Sunday and Monday all day to answers questions and to talk about her on-one-on work with creatives.

Click here for more info and click here to register.

Looking forward to seeing you there!


via

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ShootNYC 2013

October 19 2013

For the third year in a row, Beth will be speaking at Hasselblad Bron's annual ShootNYC on Friday, October 25th from 12:15pm to 1:45pm. She is really excited to be part of this prestigious photo world event. This year, Beth’s seminar will cover How to Discover your Brand, and How to Create all of your Marketing and Communications Materials for Maximum Impact. The event is super fun and free!! Love to see you there! xo

Click here for more info. and click here to register.

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