Trends in Food to Go

April 10 2018
Beth recently attended the Food & Drink Innovation Network (FDIN) Food to Go bi-monthly conference in London. It was a fantastic opportunity to hear from seven phenomenal speakers about a wide variety of innovations, opportunities and market trends in the Food to Go segment. It was an interesting mix of statistics, personal stories and insights into the eating and buying habits of food to go consumers. 

Thank you, FDIN! We learned so much! Hope to see you soon!

xo

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Blog | Food

Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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Blog

AOP Beyond the Lens: Beth speaks and reviews portfolios. October 13-14, 2017

October 01 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth Taubner of Mercurylab will be speaking at 2017 AOP Beyond The Lens and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13th from 2-3PM, Beth will be speaking on Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday October 14th, from 12-3pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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Reminder, Beth at the AOP this Friday.

October 12 2016
This is a quick reminder to you all that Beth Taubner will be speaking about Photo Cycles: How to Position Yourself in the Current Environment from 1:45-3:15 on the 14th of October, and reviewing still and motion portfolios on October 17th from 11-3pm as part of the AOP open Surgeries event at the Old Truman Brewery. Please don't forget to book your portfolio review with Beth by clicking here. These slots are going quickly so grab them before they are all gone. These slots are going quickly so grab them before they are all gone.

We hope to see you all there!


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Speaking And Eating at LUNCH!

October 05 2016
A huge thank you to Chris Brazier and to all that attended Beth's presentation at Lunch! Beth dissected the realities of what it takes to build your brand and launch a successful café business to a full audience of enthusiastic food entrepreneurs.

As always, Lunch! was delicious. The stalls were busy, and the halls were packed with the rich flavours of the contemporary food scene. Lots of snacking took place, of course!

Thank you, Lunch! we hope to see you all again next year! 


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Thank You - The Princes's Trust

July 29 2016
Beth is thrilled to announce that she is participating in The Prince's Trust Business Enterprise Program! This is a highly effective business training, mentorship and incubator for at risk young people aged between 18-30.

For her first presentation, she gave a talk on the fundamentals of brand creation to a group of budding young entrepreneurs. Beth spoke about how to analyze and build a brand and what tools it takes to excavate your own brand. Part two saw a breakout exercise, with participants defining and presenting thier newly developed brand anaylst skills.

All the attendees were fantastic, and proved to be a sharp and engaged audience!

Beth would like to thank The Prince's Trust and the team for inviting her to be a part of this inspiring program and looks forward to working with them and their dedicated young people over the coming months. Thank you, Prince's Trust! 


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