Upcoming Event | World Photography Organisation

April 12 2014
May 3rd, 2014, 1-2:30 PM, GMT
May 4th, 2014, 2:30-4 PM, GMT


Join us on May 3rd and May 4th at Somerset House in London for Beth’s special two-part presentation: Why Having A Clear Point-Of-View Matters. This presentation will be hosted by the World Photography Organisation, sponsored by SONY.


Beth speaking at PPA's ImagingUSA in January 2014


© Richard Schiff          


Working from a combined psychological, analytical and business perspective, Beth’s talk will help you to understand how to discover, communicate and market your vision so that you become a go-to photographer or artist. It's important to convey your special capabilities and traits so that potential clients can easily understand why to collaborate with you. Managing your brand effectively will help you to be happier in your work and more successful in your career, and can translate into real increases in sales and market share.
Click here for a full description of Beth’s two-part presentation.

This event is perfect for photographers and artists at any level and for creatives in related fields. You won't want to miss it!

Click here to learn more about becoming a WPO member.

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Selling to Your Capabilities: Macy’s Enters the 21st Century

February 19 2014

Continuing along with one of my retail brand obsessions, I’m wondering about Macy’s intentions regarding their Fulton Mall store in Brooklyn. The retail environment on the mall is picking up speed, most recently with the addition of a Banana Republic Factory Store. As I’ve written about before, Macy’s on the mall is a sad, sad store. This Macy’s offers up a hot zero even if you were so parched for shopping that any old purchase would do.

Last month, Macy’s announced that they are going to start looking at their old downtown stores throughout the country with the intention of creating a younger, more urban concept store akin to Bloomingdale’s Soho. Apparently the Brooklyn store is going to be the testing ground for the new concept. Will it help to make our neighborhood Macy’s on the mall a shopping destination? I don’t know. Personally, I love Macy’s Herald Square for their capabilities rather than their attributes. In other words, for their prices. I go there for the crazy markdowns that make me wonder, “What is their retail margin? How do they stay in business with these kind of sales”?

What are Macy's attributes? Comprehensive and democratic (anyone can afford to shop there, particularly with those sales). The store serves every demographic, covering everything from the plus-size Macy’s woman to kids, juniors, and the Rachel Roy shopper (that would be me). Can they start to lay claim to a hipper audience, with the new urban concept, one who is interested in fast fashion, cooler design, urban culture, and sex appeal? This will be an interesting challenge for them as they fight for market share on the mall against H & M for the fast fashionistas, Banana Republic for the office gals and moms, and Century 21 for the middle-of-the-road bargain girls. As always, stay tuned.


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