Beth talks hospitality at HX The Hotel Experience

November 07 2018



We are proud to announce that Beth will present at the upcoming HX The Hotel Experience at the Javits Center, 655 W 34th St, in New York, Room 1E10/11, on Monday, November 12 at 12:00-1:00 pm. She will share her expertise on behalf of the hospitality industry on How to Use Photography and Motion to Powerfully Communicate your Brand. Understanding how to use imagery is essential for all brands since visual communications are very powerful tools used to motivate and connect with your consumer.

The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences.  Consumers in the travel and hospitality world are especially moved by compelling visuals, so please come on over!

For more information and to register, please visit the HX website.

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Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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