Trends in Food to Go

April 10 2018
Beth recently attended the Food & Drink Innovation Network (FDIN) Food to Go bi-monthly conference in London. It was a fantastic opportunity to hear from seven phenomenal speakers about a wide variety of innovations, opportunities and market trends in the Food to Go segment. It was an interesting mix of statistics, personal stories and insights into the eating and buying habits of food to go consumers. 

Thank you, FDIN! We learned so much! Hope to see you soon!

xo

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Blog | Food

Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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Blog

Speaking and Eating at lunch!

October 06 2016
A huge thank you to Chris Brazier and to all that attended Beth's presentation at lunch! Beth dissected the realities of what it takes to build your brand and launch a successful café business to a full audience of enthusiastic food entrepreneurs.

As always, lunch! was delicious. The stalls were busy, and the halls were packed with the rich flavours of the contemporary food scene. Lots of snacking took place, of course!

Thank you, lunch! We hope to see you all again next year! 


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Invitation to Join Us at lunch! 2016

September 21 2016
Reminding you all that Beth Taubner will be returning to lunch! 2016 in Islington at the Business Design Centre on Wednesday, September 21, from 3:15-3:45pm. Beth will be presenting on "Food for Thought : How To Create Your Brand & Launch a Successful Café Business." See you there!

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Food for Thought at lunch! 2016

September 09 2016

For the second time, we are pleased to announce that Beth will be speaking at lunch! on September 21 at 3:15pm. Lunch! has been voted the most popular and highly rated gourmet food show in the UK food world. The Islington Business Center will be filled with stand after stand of amazing food and drink offerings for wholesale purchase, and for attendees to taste. It's always incredibly yummy!

Join Beth this year at her talk, "Food For Thought: How to Launch a Successful Café Business." She will be sharing a case study of the cafè project that she and her team recently worked on in East London. 

Look forward to snacking with you there!


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Beth’s Food Branding Seminar in London: “The Bread and Butter of Branding”

September 16 2015

“The Bread and Butter of Branding”

lunch! The contemporary food to go show

Friday September 25th, 2015

1:15pm, Lunch Working Theatre

Business Design Centre, Islington, London

Attendance to Lunch! is free but attendees must register here


Hey foodies, and all you folks in the food business! Beth will be speaking at Lunch! , The esteemed trade show in London catering to decision makers and buyers from the takeaway food sector (with an attendance of over 6000 people). This show is absolutely on-trend, as the takeaway market is the largest growing sector of the food business, something that Beth predicted some years ago.

Beth is the first speaker to be invited to this prestigious show to speak about the importance of Brand Creation and Definition in this deliciously exploding market. She will be speaking alongside CEOs and founders of the biggest and best names in this industry, such as EAT, Caffè Nero and Marks And Spencer. Entitled “The Bread and Butter of Branding”, Beth’s talk will feature her top line analysis of global and American food brands and how they do it. You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, whether you’re a chef, cafe owner, caterer or have just landed some space for your scones at the local gourmet market.

See you for lunch!

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Seafood Expo

March 09 2015



Attention Foodies! For the first time, Beth will be speaking at the Seafood Expo North America in Boston Convention & Exhibition Center, Boston, MA, on March 16th at 3:45pm.

She will talk about the inner workings of brand creation and communication, and how it will work for you whether you are developing a product, in the restaurant world (where branding is so important), or growing your food business to the next level.

Looking forward to seeing you there! Happy eating! 


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Go Forth! Mercurylab in London (Part Five) | Fruit & Veg at the Borough Market

September 10 2014

On a recent visit to the Borough Market, the food market for the ultimate foodies in London, I happened to notice this cute truck attached to a bicycle for wholesale and retailer Turnips. They have one of the first and most beautifully merchandised stalls you see when entering the market, and I’ve been admiring their offerings over the past few years. I was struck by the historic, almost Elizabethan quality of the type and the logo on their truck, and of course by the low-fi delivery aspect of things.


via

It turns out that Turnips is not named for a veg, rather for a football (soccer) team, and it neatly cleaved with the owner’s business interests. Turnips began as high-end wholesalers to the top-end chefs in London at a moment when food quality and interest in special ingredients and sourcing was on the rise. They write a great deal about the advent of supermarkets and their impact on the demise of the market stallholders before the resurrection of the Borough Market, and how it coincided with the high quality and standards of their wholesale business. The also had the great good luck to affiliate with Jamie Oliver, and you all know a bit about him and how ubiquitous (and important) he is these days.

The tone and look of their site also has the quality of a well-told yarn, one that is unfurled by the fire on a cold night. These days. they are focused on provenance and quality for both wholesale and retail, sourcing from British farmers, with forays into Europe to find the best of the best. This cute truck is used for deliveries, likely in the East End where people are obsessed with food, as they seem to be throughout London. Anyway, they deliver throughout London, so all I need to do now is make the time to have a dinner party before I head back to Brooklyn!

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Go Forth! Mercurylab in London (Part Three) | The Conran Factor

August 05 2014

Sir Terence Conran’s influence on the way the British live has been immeasurable. It wouldn’t be possible for me to list all of his contributions to the design and comfort of British life, but he has been at it since the 1950s, and The Conran Group continues to be a vital force in British culture.


Signage at the new Design Museum

For those of you who haven’t been there, try visiting the original Design Museum in Shad Thames before it moves to the Commonwealth Institute in Kensington in 2016. This famous building is considered to be one of the major post-war buildings in London, and as such is a fitting home for the expanded and continuing conversation and influence of design in all aspects of our lives. Conran has donated £17.5 million to fund the new museum. Meanwhile, the new Design Museum is already showing its influence, creating brand awareness through their presence in the current windows at the John Lewis and Peter Jones department stores, where many Londoners go to get their housewares, drapes, clothes, and of course, to visit the “foodie” Waitrose food hall in the Oxford Street John Lewis.


Design Museum curatorial expertise at John Lewis

In any event, the Design Museum curators have given their imprint from a historical or contemporary design perspective to items sold at John Lewis, a heritage brand that is currently 150 years young. It’s a great way of creating high street awareness and appreciation for good design. Conran furniture and objects are also sold as part of the Conran collection for Marks & Spencer, and the upscale Conran Shop is still a destination for excellent mid-century classics as well as modern and contemporary design. And now in another venture that shows he still has his finger on the pulse, Conran has conceived of the Albion Cafes.


The Albion Café's delicious offerings

Ahhhhh, Albion. There was an hour wait at the café in Shoreditch, but we luckily stumbled in the door at the café behind the Tate Modern. The market itself is a perfectly curated (but not twee) and surprisingly affordable mixture of goodies from the Albion kitchen (massive jars of homemade raspberry preserves; tomato chutney; homemade baked goods); vegetable, cheese, smoked fish, and a good selection of specialty teas, biscuits, Guernsey yogurts et al. And to make it even better, there’s a 15% discount if you have expanded your mind at the Tate in preparation for expanding your stomach at The Albion. I’m gushing, but dinner was delicious. Conran’s idea worked as usual – feeling that upscale pretention was not the way to go, he conceived of something homey (it is), and relaxed, where you could eat and do a bit of shopping for things you really need, and those you simply want. Now that’s the mind of a visionary trend-reader and trendsetter at work. I’m going to appreciate him yet again today when I have some of that delicious chutney with my fish for my lunch!

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Go Forth! Mercurylab in London (Part Two) | They (and we) Love to Eat

July 29 2014

Farmer's Market Marketing

Whether based in Brooklyn or London, good farmer’s markets not only bring a sense of the native culture and some delicious foods, but also offer great marketing opportunities for the vendors.


Broadway Market, Hackney (Left, Popino, based in Hampstead, and their homemade savory tarts and pies; right, artisan cheeses from all over the UK)

The markets provide a great atmosphere and the chance to sell not only your product, but your brand. These small business owners and artisans foodmakers often build their brands at markets, gaining a following that allows them to begin to wholesale or maybe even open their own shop. These days, in the artisan sector, a successful food brand will always bring together a combination of market sales, wholesale and retail. The sellers at the market level are in a unique position to get feedback about their products straight from the horse's mouth (so to speak). Sellers can interact with customers, create a relationship, and put a face to the food. It's all very organic (mind the pun). The UK has been forward- thinking in providing provenance for local foods, and the local food movement has taken hold and flourished here for many years, far in advance of the US.

There is an incredible interest in locally sourced food. Cooks and consumers want the Real Deal. Organic. Healthy. Ethical. Local. Lucky for market stalls, eating and ethics all get rolled up into one concern that points to more sales and exposure.


Heavenly Andina, where we set at the kitchen counter and coveted everything coming out of the kitchen

Adina, an amazing Peruvian spot we went to a few nights ago in Shoreditch, is one of many restaurants to feature fresh, local, GMO-free ingredients. They call out their sourcing right on the menu. Even the beverages are based on “Peruvian Super Fruits,” and the fries are not potatoes, but are actually healthy root vegetables typical of traditional Peruvian cuisine. Anyway, it was all delicious, and everyone in the busy kitchen wanted to share their enthusiasm for the food. YUM!

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