The Changing Retail Landscape

January 22 2015

These days, it’s tough to be a small retailer. As I’ve been out and about in neighborhoods that range from Park Slope, Brooklyn to Soho, NYC, I’m noticing so many empty storefronts where local retailers used to be. At the same time, many off-price, national retailers are successfully setting up shop. Nordstrom Rack, T.J. Maxx and Neiman Marcus Last Call have all opened on the Brooklyn Mall, and they are packed with customers. People are shopping away online, despite the risks of their information being hacked as it was at Target. So consumers are consuming, but infrequently with the independent shops.

It’s a trend, for sure. Small retailers with a strong brand and distinctive wares can still make it, but the economies of scale for larger retailers are hard to beat. There still exists a strong interest in the handmade, artisanal and unique – hence the success of Etsy, and Blake Lively’s new website venture Preserve, which showcases a curated group of USA-based artisans whose offerings span a variety of disciplines. Local food shops prosper as the trend towards food provenance and the public’s interest in protecting the environment continues to expand.

I’m sad to see a kind of depressed quality on what used to be shopping streets like 7th Avenue in Brooklyn. What’s the solution? It lies with price, originality, and vision, as well as paying attention to the holes in the marketplace so that you can provide products that consumers cannot find elsewhere on the local level. And as always with retail, it’s about being personal and forming relationships, one of the cornerstones of brand strategy and brand building.

'Tis the Season for semiprecious Shopping...

December 07 2013

semiprecious is here for the holidays!

In celebration of our new Etsy store launch, we're offering a special code (HOLIDAY15) that you can use for a 15% discount at the Etsy store only! You can also purchase directly from our site. All of our products are designed here in NY and made by hand in Morocco. Order all these great pieces for your home (or loved ones!) this holiday season.

Some of you already know our line of flexible, bendable, vegetable-dyed silk napkin rings, available in a rainbow of colors. Buy a set for your own holiday entertaining, or give them as a special home or hostess gift. 

We are also selling our exclusive artisan-made pillows. Witty and deluxe, designed with oversized tassels and buttons and dressmaker details, the pillows are like art objects for your home or office. Each design is made in small runs of vegetable dyed silk, cotton, and wool.

Also, don't forget to follow and like us on our new semiprecious Facebook page!

Happy Shopping & stay in touch!

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