Ted Catanzaro Rides Again

January 28 2016

How do you best promote yourself after 1. you’ve been around for awhile, and 2. you’re known as being part of a duo that shoots together, and now you are creating images solo. Good question. 

Our client Ted Catanzaro of Ted and Debbie worked with us on a digging down, rebranding project to help him get to know his own particular attributes.  and to shoot, edit, build a website and develop marketing materials that fully reflect where he is now in his career. One of the results is this fabulous, imitation wood grain, handmade feeling promo, reflective of Ted’s homegrown, funky, point-of-view. It was just cited by aphotoeditor.com as one of the best photographer promos of 2015

Proof that growing, developing and taking ourselves on in new ways can have award-winning results. We’re proud of you, Ted! 

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Photographer & Director Chris Craymer and Beth have a deep talk for ProMoviemaker

December 10 2015
Here's a sneak preview of Beth's ProMoviemaker interview with the celebrated and charming UK-born and US-based photographer Chris Craymer. Beth and Chris have had a long and productive relationship, working together on core brand development  and design projects since Chris arrived in the US. Chris took some time out from his globetrotting schedule to sit with Beth and talk about the meaning and approach to creating his genuine, heartfelt and delightful images, and the profound connections between his still and moving work. Thank you, Chris! 

The print issue of ProMoviemaker will be out in February, 2015. 



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The Changing Retail Landscape

January 22 2015


These days, it’s tough to be a small retailer. As I’ve been out and about in neighborhoods that range from Park Slope, Brooklyn to Soho, NYC, I’m noticing so many empty storefronts where local retailers used to be. At the same time, many off-price, national retailers are successfully setting up shop. Nordstrom Rack, T.J. Maxx and Neiman Marcus Last Call have all opened on the Brooklyn Mall, and they are packed with customers. People are shopping away online, despite the risks of their information being hacked as it was at Target. So consumers are consuming, but infrequently with the independent shops.


It’s a trend, for sure. Small retailers with a strong brand and distinctive wares can still make it, but the economies of scale for larger retailers are hard to beat. There still exists a strong interest in the handmade, artisanal and unique – hence the success of Etsy, and Blake Lively’s new website venture Preserve, which showcases a curated group of USA-based artisans whose offerings span a variety of disciplines. Local food shops prosper as the trend towards food provenance and the public’s interest in protecting the environment continues to expand.


I’m sad to see a kind of depressed quality on what used to be shopping streets like 7th Avenue in Brooklyn. What’s the solution? It lies with price, originality, and vision, as well as paying attention to the holes in the marketplace so that you can provide products that consumers cannot find elsewhere on the local level. And as always with retail, it’s about being personal and forming relationships, one of the cornerstones of brand strategy and brand building.