A Big AOP Thank You!

November 07 2016
Thank you so much to Seamus and the staff at the Association of Photographers for inviting Beth to take part in the Beyond the Lens event. 

It was a great opportunity to speak about one of the burning topics in the industry today - Photo Cycles, and how photographers can strategically and authentically expand or hold their position in today's complex market. The audience was fantastic, and very engrossed in Beth's seminar, As always she talked about Transformational Branding, and the foundational elements involved in order to excavate and define your brand at the deepest level. She shared insight and examples on unexpected ways that other successful artists have successfully expanded based on their brand attributes. 

Beth also enjoyed meeting with artists one-on-one to conduct portfolio reviews. She always considers it an honour to speak with photographers about their work, and what is close to their hearts. 

See you next time at another AOP event! 

XO

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Go Forth! Mercurylab in London (Part One)

July 25 2014

Hello all

This summer Mercurylab is working (and playing) in London. Since opening our new studio in Battersea last year, we've slowly but surely been building up our brand in the mother country (as they say). For the next couple of months, we'll be keeping this blog up-to-date on our findings and observations, what we're up to, and what we're thinking, seeing and enjoying. Oh, and what we’re working on!


In the time we've been here thus far, we've spotted some pretty neat things. At 221b Baker Street, Sherlock Holmes, Dr, Watson, and studio manager Kyrie on the case (left); a magic alleyway, off Kensington Church Street – this is how they live in tony Holland Park (middle); and a 
mysterious painting through a window in the village of Victoria Park (right). I’m so curious to know the who and why of the woman in that painting – it’s so naïve, and very beautiful, situated in its formal red room.


Cool "now" brand Nuji may need to rethink their billboard locations.

While walking down the streets we saw this advert for Nuji, super chic and trendy British-bred website. Nuji allows users to go internet window shopping, and then add all their findings to one massive and organised wish list. Seeing this vibrant billboard surrounded by industrial waste creates a major brand disconnect. "Trending fashion" and "lifestyle products" is a hard sell when the face of your product is popping out of a garbage bin!

Make sure to stop by every week and catch up with our British escapades. There are countless opportunities for beauty, life, trends, and brand analysis. You just have to know where and what to look for!

XO Beth

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