Trends in Food to Go

April 10 2018
Beth recently attended the Food & Drink Innovation Network (FDIN) Food to Go bi-monthly conference in London. It was a fantastic opportunity to hear from seven phenomenal speakers about a wide variety of innovations, opportunities and market trends in the Food to Go segment. It was an interesting mix of statistics, personal stories and insights into the eating and buying habits of food to go consumers. 

Thank you, FDIN! We learned so much! Hope to see you soon!

xo

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Blog | Food

Transform your Portfolio with Beth Taubner at The Photography Show 2016

March 18 2016

We are pleased to announce that, as well as a panel talk at The Photography Show 2016, Beth will also be holding portfolio reviews on Monday March 21st.

'Transform your Portfolio with Beth Taubner' will help you to develop your portfolio and use the power of language to market more effectively. 

To book your place, simply email: studio@mercurylab.com now!

 


Duration: 30 minutes 

Appointments available between 12.00 and 5.00pm

Price: £50 (cash only)

Location: Stand G42 - In Affiliation with The Association of Photographers.

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Ted Catanzaro Rides Again

January 28 2016

How do you best promote yourself after 1. you’ve been around for awhile, and 2. you’re known as being part of a duo that shoots together, and now you are creating images solo. Good question. 

Our client Ted Catanzaro of Ted and Debbie worked with us on a digging down, rebranding project to help him get to know his own particular attributes.  and to shoot, edit, build a website and develop marketing materials that fully reflect where he is now in his career. One of the results is this fabulous, imitation wood grain, handmade feeling promo, reflective of Ted’s homegrown, funky, point-of-view. It was just cited by aphotoeditor.com as one of the best photographer promos of 2015

Proof that growing, developing and taking ourselves on in new ways can have award-winning results. We’re proud of you, Ted! 

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Photographer & Director Chris Craymer and Beth have a deep talk for ProMoviemaker

December 10 2015
Here's a sneak preview of Beth's ProMoviemaker interview with the celebrated and charming UK-born and US-based photographer Chris Craymer. Beth and Chris have had a long and productive relationship, working together on core brand development  and design projects since Chris arrived in the US. Chris took some time out from his globetrotting schedule to sit with Beth and talk about the meaning and approach to creating his genuine, heartfelt and delightful images, and the profound connections between his still and moving work. Thank you, Chris! 

The print issue of ProMoviemaker will be out in February, 2015. 



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Beth and renowned beauty photographer Sarah Silver break it down in the new issue of Pro Moviemaker

October 20 2015
Following on from last issue's Josh Rothstein article, Sarah Silver is the latest artist to be profiled in Beth's series of interviews for Pro Moviemaker, whereby over four issues Beth will be interviewing four artists that work in the field of both stills and motion.

Sarah's photographic career has seen her work for the biggest beauty brands in the world for high profile campaigns, and a long time love of dance has lead to her capturing the most famous dance companies that pass through New York on a regular basis. A love for the movement of the human body meant it was a natural progression for Sarah to start working with motion, and this interview sees her talking in depth about her unique approach to the mediums of both photography and moving image 



Out now in the Winter 2015 issue of Pro Moviemaker

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Beth’s Food Branding Seminar in London: “The Bread and Butter of Branding”

September 16 2015

“The Bread and Butter of Branding”

lunch! The contemporary food to go show

Friday September 25th, 2015

1:15pm, Lunch Working Theatre

Business Design Centre, Islington, London

Attendance to Lunch! is free but attendees must register here


Hey foodies, and all you folks in the food business! Beth will be speaking at Lunch! , The esteemed trade show in London catering to decision makers and buyers from the takeaway food sector (with an attendance of over 6000 people). This show is absolutely on-trend, as the takeaway market is the largest growing sector of the food business, something that Beth predicted some years ago.

Beth is the first speaker to be invited to this prestigious show to speak about the importance of Brand Creation and Definition in this deliciously exploding market. She will be speaking alongside CEOs and founders of the biggest and best names in this industry, such as EAT, Caffè Nero and Marks And Spencer. Entitled “The Bread and Butter of Branding”, Beth’s talk will feature her top line analysis of global and American food brands and how they do it. You will come away thinking like a brand strategist, and with some practical tools to use in looking at your own brand, whether you’re a chef, cafe owner, caterer or have just landed some space for your scones at the local gourmet market.

See you for lunch!

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