Another One Bites the Dust: Linda Wells and Allure

November 12 2015

Back in the day, I was a charter subscriber to Condé Nast’s Allure magazine. I have always loved the magazine’s prescient and perfect blend of high/low sensibilities as envisioned by its original editor-in-chief, Linda Wells. Glamorous Michael Thompson, Tom Munro and Carter Smith photos of top models and up-to-the moment celebrities existing side-by-side with lowbrow articles on the best supermarket beauty buys and runway trends. It worked, even for someone like myself, who loves skincare but barely wears any make-up except for lipstick. 

Anyway. In keeping with keeping up, the founding editor of Allure has been pushed out along with a progression of top photo directors and editors from other titles at Condé Nast in an effort to make the company and its brand more relevant for the social, digital age. There is still opulent photography, interesting writing and an aspirational life to live within the pages of Vogue, but we have been watching the steady consolidation and diminishing of disparate pieces of the Condé Nast brand over the past year or two. Style.com is being relaunched as a new e-commerce and omnichannel shopping platform, so that the company can monetize their brands even further. Condé Nast Traveler has also been “modernized” with limited success after its long standing, highly regarded editorial and art staff was shown the door.



Back to Linda Wells, though, who is being replaced by Michele Lee of Nylon Media. Lee’s last job blurred the distinction between editorial and advertising, which, based on Style.com, is certainly the direction that Condé Nast is going in. Linda Wells is an old-school, independent editor with grace, taste, and moxy, one who possessed a good sense of what her reader wanted and who maintained editorial control over her product. There’s barely a wall or a door anymore between editorial and advertising in what is left of the traditional publishing world, and it certainly doesn't exist in the online or social media world, so I’m sure we will see the last few great editors step down in the next few years.

I hope that Ms. Wells will write a beautiful memoir about her years as a beauty queen. We will miss you, Linda.

Josh Rothstein en Vogue

June 05 2012

In this month's issue of Vogue, our wonderful, long-time client Josh Rothstein was serendipititously included as part of their extensive coverage of US athletes who will be competing in the Summer 2012 Olympics in London, England. Josh was on set with Usain Bolt, "the world's fastest man", who he has been filming and following all over the world over the past year n a series of short films for PUMA. Josh's work as a photographer and a filmmaker has developed simultaneously, and his PUMA affiliation is one in a line of projects he has done with famous athletes. 

What's so exciting about this, though, is that Josh is building this part of his career based on a core element of his brand. He forms long-term relationships with his celebrated clients, and has filmed and photographed the likes of actor/philanthropist Hugh Jackman and NBA star Tracy McGrady in their charitable efforts. Josh's longstanding commitment to humanitarian efforts intersects well with the concerns of his subjects, and is definitely on-trend with many companies all over the world. While the Vogue story was not about Josh, sometimes being in the right place at the right time can help to push your own branding and marketing efforts forward in a big way. And c'mon guys, it's Vogue! Really cool!

Check out the article and slide show from Vogue.com!

 

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