Serious matters at the International Journalism Festival

May 08 2015

A big thank you to the Festival for inviting me to be part of their amazing five day event in Perugia, Italy. I talked to a very receptive audience about identifying and building your brand based on your authentic self, whether you are an individual, a company, a magazine or any other enterprise. My message was well-received (even in Italian). Bravo!



Serious (and not so serious) journalists, photojournalists, the worldwide press, editors, coders as well as thousands of attendees from the public had their choice of hundreds of speaker on a wide variety of topics. I went to eye-opening talks on citizen journalism, interactive online magazines, an incredible session on personal privacy with articulate and insightful Edward Snowdon on Skype, a chilling panel on the journalism of terror with the editor of the highly-respected of The Channel Four Newshour in the UK and much more. Plus the food was delicioso, and the town was like a great big party after such serious news discussions. 

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Beth on Brand Definition at The International Journalism Festival, Perugia, April 16, 2015

April 10 2015

Beth has been invited to speak at the prestigious International Journalism Festival in Perugia, Italy on April 16th at 5 PM.. She is excited, as she is the first branding person to speak since the Festival's inception. Journalists, photojournalists, media people, and people interested in the news and worldwide culture gather in the historic town of Perugia, Italy, where the Festival takes over the old town center for four immersive days. 

If you are unable to attend this year, hope to see you there next year to gain insights, learn, and share a great plate of pasta!

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