Beth Takes to the Catwalk for a Seminar at Pure London

February 23 2017
Last week Beth returned to the fashion stage, speaking at the Pure fashion trade show at Kensington Olympia in London. She loved presenting to such an attentive and involved crowd, with a large standing room turnout. Pure London showcases very creative, current and forward thinking independent designers and manufacturers, and the halls were filled with bustling activity. We had to pull Beth away from shopping to do her talk!  

The presentation provided a great chance for Beth to express her take on Transformational Branding, and marry it with another one of her passions - fashion! Speaking about How to Communicate your Brand using Photography and Motion, she analysed some of the hottest brands out there and how they are nailing their branding, with tips on how to read their imagery and apply this to attendee’s fashion and retail businesses. 

We would like to thank Taina, Sarah and all the team at Pure, as well as all the attendees Beth spoke to after the presentation. Roll on Pure July 2017!

Tags: , , , , , , , , , , ,


Liberty of London and Uniqlo: An unexpected marriage

May 29 2016

Liberty has been engaging in some interesting collaborations with other brands in the past few years as part of a shrewd deployment of their brand positioning. Liberty is one of the brands that I study on a regular basis, as they consistently undertake projects that underscore their perfect fusion of deep heritage and extraordinary forward-looking sensibilities.

Nike Liberty

For those of you who don’t know this amazing brand, here is a bit of history. Founded in 1875 (before Selfridges, you Masterpiece watchers), they acquired a print works in 1904 that specialized in block-printed silks. The fabric and sewing area of Liberty’s is still an important part of the retail brand, with Liberty prints from the archive regularly reintroduced to complement new print designs. They have collaborated with young, fun brands like Dr. Maartens, Supreme and the North Face, as well as MAC cosmetics, Nike, and now Uniqlo. It’s an incredibly smart way of creating entry level price points, making the brand available and relevant to consumers who never think of going into the store or shopping on their site, finding the great majority of what’s on offer to be too expensive or exclusive. It’s also a clever way of bringing making prints interesting to the general public and younger fashionistas, who tend to wear a neutral palette. The Uniqlo customer has been accustomed to Jil Sander, not Liberty, the designer who has been one of the queens of a sleek, restrained palette.

Way to go, Liberty! I’m looking forward sporting to my vivid Uniqlo T-shirt this summer!

Uniqlo Liberty

Tags: , , , , , , , , , , ,

Tag cloud

Tag cloud