Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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AOP Beyond the Lens: Beth speaks and reviews portfolios. October 13-14, 2017

October 01 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth Taubner of Mercurylab will be speaking at 2017 AOP Beyond The Lens and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13th from 2-3PM, Beth will be speaking on Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday October 14th, from 12-3pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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