Teaching Young Entrepreneurs at The Prince’s Trust

July 12 2018
Beth is thrilled to once again contribute her expertise to young entrepreneurs at The Prince’s Trust! This transformational branding workshop will take place on July 17, 2018, from 13:00-16:00 at The Prince’s Trust House in London. 

For those of you not familiar, The Prince’s Trust is a wonderful organization that provides support and services to transform the lives of young people, professionals and entrepreneurs from ages 11 to 30. At their core, The Prince’s Trust believes every young person should have the chance to embrace exciting opportunities. Staying true to this belief, they have helped over 80,000 young people to start their own business since 1983. This is something we can all support and engage in! 

In this special workshop for The Prince’s Trust Enterprise programme, Beth will share her knowledge on transformational branding and will provide guidance for Enterprise programme members seeking to build and define their brand and launch their work into the marketplace. She will teach attendees what it means to discover, define and build their brand, and the tools they will need to communicate and come to market. Attendees will come away thinking like brand analysts, which will give them powerful insights into how to position their product or service successfully in the future.

For more information about The Prince’s Trust and the Enterprise programme, visit www.princes-trust.org.uk. 

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What Makes a Go-To Production Company?

June 16 2018
Calling all production companies, producers, CGI companies and animators! 

We are happy to announce that Beth will be speaking on behalf of the savvy Advertising Producers Association (APA) in London. The highly informative Marketing Now event takes place on Thursday, June 28, 2018, from 9:00-11:00am at the Picturehouse Central in Piccadilly. Beth will be the first speaker at 9:00, talking about “What Makes a Go-To Production Company” at this APA members-only event. 

She will share her expertise as to what makes a go-to production company or animator? Why should clients choose to collaborate with you to bring their brands to life? How do you define, create and maintain a clear brand voice that connects to your audiences, regardless of what part of the market you are in? In this primer on essential core branding, Beth will answer these questions and help the audience discover how to excavate, analyze, communicate and operate as a powerhouse brand.

For more information and to register, please contact APA

See you there!

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Speaking and Eating at Hotelympia!

March 13 2018
Thank you to Emily Newman, our fellow panellists and everyone who attended our "Cutting Through Noise" seminar at the great Hotelympia event in London on March 5 2018. Beth discussed the importance of brand definition and the key aspects to consider when launching and maintaining your brand in the hospitality industry. She spoke about the importance of building your community and creating a connection with your audiences, whether they are internal, national or even virtual.

We had a great time at Hotelympia and gave us an opportunity to look at the wide variety of suppliers and their specialised products – plus we had lots of fun trying out the delicious food and drinks!

Once again, thank you Hotelympia. See you next year at Excel!

xo 

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AOP Beyond the Lens: Beth Speaks and Reviews Portfolios

October 02 2017
UK folks, make a note in your diary as this is one you won't want to miss!

Come on over to the Truman Brewery in sunny East London. Beth will be speaking at 2017 AOP Beyond The Lens on October 13, and we are excited about this year’s timely topic. As always, Beth will bring her international perspective as a Brand Strategist and Creative Director to her talk, and to her portfolio reviews.

On Friday, October 13, from 2:00-3:00pm, Beth will speak on Brand Language for Visual People. She will use real-world examples to show a variety of ways in which brands effectively communicate their brands through words, using vehicles such as email, website writing, advertising, treatments, artists statements, news items and bios. Beth feels strongly that the ability to communicate through language provides the opportunities for artists to succinctly and clearly evoke their brand attributes and capabilities, and to communicate more effectively and strategically for greater clarity and success. You will learn lots!
Beth will also conduct portfolio reviews on behalf of the AOP on Saturday, October 14, from 12:00-3:00pm. Beth is very focused on the language aspect of your brand and your ability to communicate through words (so think about attending her talk on Friday). Please be prepared to speak about your work first, and show imagery second. Book your slot in advance. She is interested in seeing both stills and motion, and we suggest early booking as her reviews fill up quickly.

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